By Betty W. Stark
Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth
HD or Bust
The JCM Global booth at the 2016 Global Gaming high-Expo in Las Vegas incorporated a seamless high definition video wall designed by Absolute Exhibits that gave a dramatic illusion of water flowing around the company’s product showcase room.
VR to the max
The Curacao Tourist Board fascinated thousands of attendees at The New York Times Travel Show in 2016 with a 360-degree virtual reality experience of the island’s Queen Emma Bridge. Curacao later won the show’s most imaginative booth award thanks to the tech-savvy idea.’
An Artsy Touch
Skyline created “The Art & Science of Behr” exhibit at the International Builders’ Show 2016 in Las Vegas. Using touch-screen technologies to create paint-by-numbers stations, visitors learned about Behr products and qualified for a prize when they visited all stations.
A2z Inc., a web and mobile solutions provider for event organizers and participants, engaged booth traffic at IAEE’s Expo! Expo! 2016 in Anaheim, California, with lighted wristbands that led guests on a jam session through the exhibit to win gift cards.
Chatting with 3-D cartoon characters might feel a little freaky, but it didn’t scare off AstraZeneca Pharmaceuticals crowds at the booth at the American Psychiatric Association show in San Francisco. Created by animation artist Gary Jesch and his CHOPS & Assoc. Live Animation, company, the installation broke attendance and client engagement records.