Entries by admin

Lulled by Sea Stories in the British Virgin Islands

By Betty W. Stark Captain Darla skillfully anchored the Coral Sea for the night, maneuvering the sleek 68-foot length away from the reef and into the shelter of Great Harbour on Jost Van Dyke in the British Virgin Islands. That accomplished, she headed below to the compact galley to prepare our dinner. Fresh-caught yellow fin […]

Shiny and New

In a nod to Wisconsin’s considerable attributes, major hospitality groups have launched new properties this year that take cutting edge to a new level. The results are exhilarating, offering meeting planners and guests space concepts that are fresh and innovative, décor that dazzles, and dramatic venues with plenty of wow! AC Hotel Madison Perched at […]

5 Attention-Grabbing Trade Show Booths

Connect Association Magazine – March 2017 By Betty W. Stark Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they […]

Roll the Dice at Wisconsin’s Premier Casino Venues

Betty W.Stark – Wisconsin Meetings Magazine – Summer 2017 Call them integrated resorts, one-stop destinations or amenity-rich settings, casino properties have solidly moved to the forefront as appealing environments for meetings of all shapes and most sizes. From a meeting planner’s perspective the pluses of a casino-based program are considerable: a dedicated planning staff; state-of-the-art […]

What’s on the Mind of a Kroger Meeting Planner?

Twelve years ago, Angela Buller, CMP, made a spur-of-the-moment decision. On a whim, she applied for (and landed) a meetings internship position with the Cincinnati-based Kroger Company, a 133-year-old Fortune 100 publicly traded corporation with thousands of stores, a couple dozen brands in 35 states and hundreds of thousands of employees. Today as a senior […]